Brand
South Australia

Celebrating South Australia and supporting all that's local

Here in South Australia, we're a proud bunch, passionate about our people, places, products and produce. At Brand South Australia, we shine a light on our state and all of its goodness, spreading the word across the globe.

The doorway to Australia

The opportunities are endless in South Australia

80%

of Australia’s premium wine
produced locally

$17.8b

of merchandise exports/year

70%

of energy produced from
renewables

8 key sectors

including creative, defence, minerals and energy, food, wine and agribusiness, health, hi-tech, tourism and space
South Australian
businesses registered

150,000

Easy to apply. Hard to ignore.
The State Brand. Make it your business.
When you buy South Australian produce, products and services, you’re supporting local people, our community, and the State.

Latest news

New talent revealed for Brand SA Board

Meet the new Brand SA Board members who bring their knowledge, skills and industry expertise to proudly advise and champion Brand SA’s mission.

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10,000 South Australian businesses registered to use the State Brand

In a major milestone, more than 10,000 South Australian businesses are now proudly registered to use the State Brand, with iconic chicken salt pioneer Mitani helping Brand SA reach this exciting milestone!

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Meet, taste and discover SA's hottest wineries, distilleries & food producers at Cellar Door Fest

Celebrate the best of South Australia at Cellar Door Fest, where over 100 local wineries, distilleries and food producers from across the State come together under one roof at Adelaide Convention Centre.

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'Tis the season to support local at Adelaide Arcade

With 90% of businesses in the Adelaide Arcade proudly South Australian owned, it's a fantastic place to do your Christmas shopping and support local.

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JamFactory named SA Brand of the Year at the 2024 SALIFE Awards

South Australia's unique, highly entrepreneurial not-for-profit arts organisation, JamFactory has been named the 2024 South Australian Brand of the Year at the SALIFE Awards ceremony attended by more than 300 guests.

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Talk to us for all things Brand South Australia