One brand, representing all that South Australia has to offer
The South Australian effect
Much more than a logo, the State Brand is a symbol of local strength, credibility, quality, shared values and a future we’re building together.
Locally, our brand helps South Australians to identify what's local so they can show their support - and South Australians love to support their state. Beyond our borders, collective use of the brand helps grow awareness of our state as we position South Australia as an outstanding destination to live, work, travel and invest.
Whether you’re a farmer, manufacturer or start-up, the State Brand is yours to use – a way to tell the world you’re from South Australia, the home to great brands and produce.
Together, we’ll put ourselves on the map and shine a light on our unique offerings.
