We celebrate our people and local businesses as they make great things happen in our state. By sharing these stories with the world, we showcase what South Australia stands for and has to offer on an international scale.
On this page:
Brand South Australia is an expression of who we are as a people, our products, our places and most importantly, our pursuit of progress with purpose.
Founded
with Purpose.
Brand South Australia exists to strengthen the reputation of South Australia, ensuring the State Brand is nurtured as a valuable asset for our community now and into the future.
We do this by championing what makes South Australia distinctive and sharing it with audiences at home and around the world. Working closely with industry and government, we enhance South Australia’s appeal as a place to trade, invest, live, work, study and visit.
Our
Vision.
Brand South Australia champions a compelling brand that unites industry, government and community in an effort to tell South Australia’s unique story to the world.
At home, we guide consumers towards choosing exceptional, locally made or owned products and services. Beyond our borders, we shine a light on the state we love and all it has to offer the world.
Our
Objectives.
Brand Identity and Positioning.
Business
Growth and
Engagement.
We show local businesses how the State Brand connects them to a shared story of South Australian quality, credibility and community, and strengthen connections between business, government and industry.
Supporting
Local.
We know that when we buy local, we are supporting our people, the state and the economy. By advocating and educating consumers about buying local, we highlight the real difference it makes to South Australia’s future.
Backed by
South Australian
champions.
Appointed to showcase South Australia to the world, our Advisory Board is made of leading local South Australians across a range of industries. They have come together with one shared goal – to help amplify South Australia’s brand on a global stage.
