South Australia's premier fashion festival, ADL Fashion Week (AFW) celebrates and supports our state's fashion industry and provides a platform for the diverse scope of beauty, arts, food and creative industries.

The festival celebrates fashion as a creative expression, a dynamic retail sector and a key economic contributor.

South Australia’s fashion sector represents 16 per cent of creative industries employment here in South Australia, and contributes $218 million to the state’s economy, excluding retail.

This year's AFW will include a three-day curated, culturally diverse and inclusive program with runway events, workshops, unique experiences, and innovative activations and collaborations between 11 - 13 October 2024.

The festival reminds us of the mecca of creative talent we have in South Australia, and why it's important to Buy SA. For SA. to support local designers and brands. Supporting local keeps profits in the state and helps local brands establish a strong base, which is essential if they are to grow into new markets.

This year's exciting program features well-known iconic SA labels including couture master Paolo Sebastian and womenswear staple Acler, together up-and-coming ethical/sustainable designers and experiences.

Key AFW program highlights featuring SA brands and designers include:

• A special Acler x Penfolds collaboration which pairs two timeless and sophisticated South Australian brands in what is expected to be a memorable afternoon
• Exclusive brand pop-ups by Paolo Sebastian and upcoming local sustainable brand Yaneth in The Loft at Hotel Richmond
• Dabeiba: The Artisan Luxe Experience - ADL Fashion Week - upcoming ethical/sustainable designers with a Latin American background
• Serafina Dawn to Dusk Runway & Long Lunch - ADL Fashion Week - a great local business story, with 7 locations across SA
• Bon Vivant Runways
  • BON VIVANT: KENNEDYS BOUTIQUE - ADL Fashion Week - Size and age inclusive fashion from local Kennedys Boutique
  • BON VIVANT: RUNWAY ONE - ADL Fashion Week - featuring SA brands: Peach & Parlà, BTL, Frock Me Out, Mr. Choon, Jatea The Label, Oscar Hunt, Waldrey, Ellee The Label, Modi The Label, Fossick, Shanty Corp, Kennedy Parker and Blakesby Hats
  • BON VIVANT: RUNWAY TWO - ADL Fashion Week - TAFE SA emerging designers + WildChild StyleLab, Melani The Label, Atelier Milano and Oscar Hunt
• Experiences
  • Katya Komarova Customisation Station (SA handbag/accessories designer popping up in Rundle Mall)
  • Frida Las Vegas (fashion seminar and drawing workshop)
    
    View the program and buy tickets at https://adlfashionweek.com/