Apply to use the State Brand
Easy to apply. Hard to ignore.
90% of South Australians want to support local businesses.
Add the State Brand logo to your website, signage or advertising to make the most of loyal local support. Join a community of over 10,000 South Australian businesses who have registered.
Free, easy and yours to use — it’s the easiest business decision you’ll make all year.
Locally, our brand helps South Australians to identify what's local so they can show their support - and South Australians love to support their state. Beyond our borders, collective use of the brand helps grow awareness of our state as we position South Australia as an outstanding destination to live, work, travel and invest.
Who can use the State Brand?
Businesses who can demonstrate their relationship with South Australia as per one of the criteria below:
- More than half of the inputs, ingredients or components of product(s) or service(s) come from South Australia
- The business or other headquarters are located in South Australia
- More than 30% of business operations are in South Australia
State Brand registration
If you have already registered to use the State Brand you do not need to register again.
Before you add the State Brand design elements to your South Australian business, you will need to register here.
Once your application is approved, download the State Brand assets and submit your artwork for approval. You are ready to use the State Brand once your artwork application has been approved.
Artwork approval request
Once you have been approved to use the State Brand and downloaded the assets, please submit how you will be using the brand on your website, advertising or signage for approval here. An image or PDF is great. Brand SA will contact you within 1-2 working days to approve your artwork.
