17 February 2023

Brand SA takes centre stage at Gluttony

17 February 2023

South Australian food and top Riverland wines and spirits will be centre stage at Gluttony throughout the Fringe as part of a partnership between Gluttony and Brand SA aimed at supporting local businesses and jobs.

Brand SA Board Members Callum Hann and George Georgiadis with Gluttony Bar Manager Olivia Lilburn and Chris Illman from 23rd Street Distillery.
Pictured: Brand SA Board Members Callum Hann and George Georgiadis with Gluttony Bar Manager Olivia Lilburn and Chris Illman from 23rd Street Distillery.

For the first time, the re-established Brand SA has teamed up with SA owned and operated Gluttony and will use the State Brand to promote local food and beverage.

The Brand SA and Gluttony pairing celebrates the record 32 South Australian food outlets hosted at the venue and has helped secure its biggest ever selection of Riverland wine and gin to support flood-affected businesses.

Riverland suppliers include Ricca Terra, 23rd Street Distillery, Delinquente and Unico Zelo, with their unique wines and gins now stocked at Gluttony’s ‘The Local Bar’ on an all-South Australian drinks list.

Gluttony is expected to host 500,000 visitors over the month-long festival, exposing SA produce to a massive interstate and overseas market.

The campaign is on display across signage and drink coasters at Gluttony’s The Local Bar.

Fringe-goers and the wider public can continue to support River Murray businesses through Brand SA’s ongoing ‘Spend Your Support’ campaign spendyoursupport.sa.gov.au.

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