03 April 2023
SA brands take centre stage in Sydney supermarket
Sydneysiders were treated to a taste of South Australia at a promotional event held to raise the awareness and profile of South Australian products interstate.
The engagement activity, held from March 31 to April 1 at the Romeo’s IGA Summer Hill store, was run by Food SA in partnership with Brand South Australia.
Shoppers were treated to specials, tastings and giveaways from the following SA brands:
* Barossa Valley Cheese Company
* Beerenberg
* Bickfords Group
* Enzos at Home
* La Vera Fine Cheese
* Peel & Tonic
* Spring Gully Foods
* Tucker’s Natural
* Pure Origins Honey.
The products are already ranged in the store and the pilot, and if successful, will be extended more broadly in interstate markets.
South Australia sends more than $2 billion of processed food interstate each year.
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