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The State Brand. Make it your business.

Brand South Australia is encouraging all South Australian businesses to apply to use the State Brand. It's free, fast and easy to register to make the most of loyal local support.

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Reconciliation SA Gala Fundraiser
Brand SA proud to sponsor Reconciliation SA Fundraiser Gala

As we showcase South Australia to the world, we are committed to walking side by side with First Nations people and recognise their cultures, rights and connection to Country.

Bracegirdles chocolates
Buy local this Father's Day with our SA gift guide

Buy SA. For SA. this Father’s Day! We've put together some local gift ideas for you to celebrate and spoil the father figure in your life on Father's Day.

Roberto from Cucina Classica
Cucina Classica

Using only the best local ingredients, Cucina Classica create authentic Italian flavours in their artisanal ready meals and sauces, based on centuries-old recipes, passed down for generations from Nonna’s kitchen.

Brand SA launches Buy SA. For SA campaign to encourage consumers to buy local

The campaign will help South Australians identify local products when they are shopping, to support South Australian businesses and help the state they love thrive.

South Australian Food and Drink
New spotlight on South Australian food and drink

A campaign which places South Australian food and beverage firmly in the spotlight has been rolled out in the lead-up to yet another big weekend of events – as Tasting Australia comes to town.

Brand SA Sydney Showcase
SA brands take centre stage in Sydney supermarket

Sydneysiders were treated to a taste of South Australia at a promotional event held to raise the awareness and profile of South Australian products interstate.

Brand SA Board Members Callum Hann and George Georgiadis with Gluttony Bar Manager Olivia Lilburn and Chris Illman from 23rd Street Distillery.
Brand SA takes centre stage at Gluttony

South Australian food and top Riverland wines and spirits will be centre stage at Gluttony throughout the Fringe as part of a partnership between Gluttony and Brand SA aimed at supporting local businesses and jobs.

Brand SA board smiling
High-profile Brand SA Board assembles to promote South Australia to the world

An acclaimed chef and an award-winning journalist are among a leading group of passionate South Australians appointed to the re-established Brand SA Board – and will promote the state to the world.

New campaigns to support SA’s premium food and wine this Christmas

South Australians are being encouraged to buy, eat and drink local as part of a series of new and revitalised Brand SA campaigns – and support small businesses along the River Murray this Christmas.

The River Murray at sunset
Spend Your Support campaign launched to help River Murray businesses

Small businesses along the River Murray are the focus of a new Brand SA campaign, encouraging South Australians to ‘Spend Their Support’ for flood-affected communities in the lead up to Christmas.

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Show off your South Australian status

If your organisation is proudly South Australian, it’s time to apply to use the State Brand. This way, everyone knows exactly who you are.